Business case in the form of text, graphs, tables & reports made available 3 days in advance. On 1st day, teams are formed, which represent 1 company each. They register & log in to BOSS via web
Students work out, strategic objectives, targeting & positioning and take decision in 4 functions Their objective is to take the right decisions to run the company & perform better than competition
Processor compares the decision as per the simulation system, based on management theories at individual & comparative performance level
Decision received by each team in the form of 8-10 report such as Product, Brand parameters, Sales & inventory reports, Balance sheets, Profit loss statements, forecasting reports. Performance gets reflected in the stock price of the company.
Session enters in the next year and students take decisions to introduce new product or improve marketing mix or manage inventory & discounts